Brand
REDS brand guide
Logo concept pending approval by REDS. Until approved, treat this identity as a proposal.
Logo
REDSRoyal Education & Development Society
A sun rising over three furrows: learning, livelihood and dignity. Keep clear space equal to the sun's radius. Do not recolour or stretch.
Colour
River teal (primary)
Trust, headings on light, buttons
Turmeric saffron
Donate actions, highlights
Warm ivory
Page background
Ink
Headings
Soft teal
Info surfaces
Marigold wash
Callouts
Typography
Fraunces — headings
Mukta — body text, with full Devanagari support · हिन्दी
Noto Sans Gujarati — ગુજરાતી
Voice & imagery
- Warm, plain and respectful. Avoid pity language.
- Use only real, consented, licensed photographs — never synthetic images of beneficiaries.
- State facts only when verified; never invent figures.